From August 2009 to June 2012, I worked in the press office of the German professional Bundesliga soccer team Hamburger SV. For the first 10 months, I was an intern with responsibility to report for the match program and the clubs website as well as to act as the coomunications director for the U23 team. Interacting with players and coaching staff and covering the team’s every step were my daily routine.
When my time as an intern came to an end, the team’s communications director asked me if I was willing to fill the vacant spot as communications director for the club’s Bundesliga women soccer team, a job I kept for the following two years. During that time, I dealt with media inquiries, reported for and edited the team’s match program and website and followed the team closely to provide them with professional service in their contact with local, regional and national media.
As I mentioned earlier, I used to write for the official match program during my time in the press office. Here is a profile story I wrote about Swedish striker Marcus Berg that ended up being the title story of the November 2009 issue of HSVLive.
HSVLive is a bi-weekly match program that was send to any of the about 70,000 club members on every match day and was not just a marketing tool but also a way for the editors and writers to provide supporters with inside information that regular media would never get.
Here is an English translation PDF.