From August 2009 to June 2012, I worked in the press office of the German professional Bundesliga soccer team Hamburger SV. For the first 10 months, I was an intern with responsibility to report for the match program and the clubs website as well as to act as the executive press officer for the reserves team. Interacting with players and coaching staff and covering the team’s every step were my daily routine.
With the 2010 World Cup in South Africa approaching, I suggested to the editorial team of our website to interview German national head coach about the tournament and the four players on our roster that were likely to be a part of the national team heading to South Africa. The managing editor Joern Wolf liked the idea and asked me if I wanted to do the interview myself. Of course, I accepted and started preparing what would be my most important interview to date. You can find a link to both parts of the interview as well as an English transcript by scrolling down on this page.
When my time as an intern came to an end, Mr. Wolf asked me if I was willing to fill the vacant spot as communications director for the club’s Bundesliga women soccer team, a job I kept for the following two years. During that time, I dealt with media inquiries, reported for and edited the team’s match program and website and followed the team closely to provide them with professional service in their contact with local, regional and national media.
Here are the links to my interview with Joachim Loew.
As I mentioned earlier, I used to write for the official match program during my time in the press office. Here is a profile story I wrote about Swedish striker Marcus Berg that ended up being the title story of the November 2009 issue of HSVLive.
HSVLive is a bi-weekly match program that was send to any of the about 70,000 club members on every match day and was not just a marketing tool but also a way for the editors and writers to provide supporters with inside information that regular media would never get.
Please scroll down to find an English translation PDF.